In real estate, timing is everything. And when you put your home on the market, the first five days are critical. That’s when you get the most eyes, the most showings, and your best shot at top dollar.

Miss that window, and your listing starts to go stale.

When a buyer walks through the front door, they make a decision within seconds. It’s not just about features — it’s about the feeling.

Does it feel clean? Bright? Well-kept? Or does it feel like a project? If it’s the latter, you’re in trouble.

If the space doesn’t click right away, they move on. That “gut feeling” is real — and you only get one shot at it. A big mistake sellers make right now? Overpricing just to “leave room to negotiate.” That strategy doesn’t work in this market.

If you’re $50K over what the home is actually worth, most serious buyers won’t even bother booking a showing. The longer you sit, the more people start wondering what’s wrong with the place — and your leverage disappears.

Price it right from the start, based on current comps, and you’ll get stronger interest and possibly multiple offers. Price it wrong, and you’ll be doing price reductions later.

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This isn’t the time for shortcuts. The house needs to be spotless — and not just “clean,” but showroom ready. That means:

• No clutter

• No weird smells

• No half-finished projects

• No scuffed-up walls or broken handles

If something makes a buyer pause or raises questions, they move on to the next one. Buyers don’t want surprises. They don’t want to wonder if the furnace is on its last leg or if the roof has issues. Your job is to remove doubt before they even ask.

Fix what’s broken. Service the major stuff. Leave no question marks behind. A clean, transparent listing builds trust — and trust leads to offers.

If you're serious about selling, treat your listing like a product launch. First impressions, proper pricing, and flawless presentation aren’t optional — they’re the baseline.

Ready to Make Your Listing Count?

Want help getting your home market-ready? Let’s talk. I’ll walk you through exactly what needs to happen to make sure your listing hits strong from day one.

Jeff Carr

Re/Max Plus City Team, Brokerage

14B Harbour Street

Toronto, ON, M5J 2Y4

📞 (416) 605-2814